Selfridges - Birmingham

Bringing a touch of Milan to Birmingham

Building on our London relationship with Selfridges, we were also proud to work on their Womenswear department in the Birmingham location, as well as collaborate on the restaurant space.

Womenswear

LA London acted as coordinating architect for the womens fashion floor of Selfridges well known iconic Birmingham store. We worked closely with all of the brand concessions such as Chloe, Hobbs, and Fenn Wright and Manson, to ensure that the floor accommodated the quality, comfort and style expected by the discerning customers.